What if small business HR worked like a marketing team? In startups and lean teams, “HR” is often just one person—if anyone at all. But by applying a marketer’s mindset to the employee journey, even the smallest business can design intentional, engaging experiences that attract, retain, and inspire. You don’t need a big team—just a clear view of your people as your most important audience.

Not sure if it’s time to bring in HR? If you're spending more time solving people problems than growing your business, it might be. This post offers practical questions to help you figure it out — plus why outsourced HR, like what we offer at Two Heads HR, can be a smart, scalable solution for small and mid-sized businesses. HR doesn’t have to mean hiring a full-time team — sometimes, a second head is all you need.