TWO HEADS HR

People don’t connect with policies, they connect with stories. In small businesses, where change can feel constant, explaining why something is happening helps people see the purpose behind it. Storytelling isn't just for marketing,it’s a powerful leadership tool that builds trust, clarity, and connection. Start with “why are we doing this?” and tell the story. That’s how you help people get it.

What if small business HR worked like a marketing team? In startups and lean teams, “HR” is often just one person—if anyone at all. But by applying a marketer’s mindset to the employee journey, even the smallest business can design intentional, engaging experiences that attract, retain, and inspire. You don’t need a big team—just a clear view of your people as your most important audience.